The So Hum city guide was born out of a love for travel, and the desire for independent exploration.
The Sanskrit mantra So Hum translates to 'I am that'.
Wherever in the world I am – I am that.
So Hum recognises that wherever in the world we are, we will want to eat in healthy delicious cafes and restaurants, shop at local markets and boutiques, meet new people, listen to rad local music, do new things at exhibitions and pop-ups, wear up and coming local fashion designers, and om through the experience of it all.
All in one place, So Hum identifies your needs, fulfils your desires and influences your experiences.