Ida, London

Introducing Ida May. I met Ida when we were teaching yoga at the same studio in Brick Lane a few years ago. She's one of those people you constantly see whizzing past you on her bike in Hackney, popping up on a billboard, or appearing in a music video. She's the untimate so hum babe. We caught up with her to find out a little bit more...

Tell us a little bit about what you do?

I dance, act, model, cast, choreograph, train and make up moves, teach fitness (1REBEL) and yoga (Shoreditch House), PT, run retreats and workshops, love to travel and be creative (CLLAP).


What is your favourite meal?

Does poached eggs n avo count?!! Haha. I LOVE sushi, especially sashimi. Yes. Japanese food.

The best place to eat out?

Depends on your mood, and what time of the day it is. ‘CREAM Shoreditch’ is great for lunch. Good food n awesome people. Enjoyed my brunch at the ‘Good Egg’ in Stoke Newington too. ‘A Little What You Fancy’ in Haggerston, ‘Lobster Bar’ in Hackney and yes “Raw Duck’. I tend to stay local and in East. ‘Koya’ in Soho! L&E Oyster Bar in LA.

When was the last time you cooked for someone?

I can’t remember. Is that bad? New Years. Yep. So actually not that long ago, 5 weeks ago,

Coffee or tea?

Coffee. Coffee. Coffee. Long Black. First thing in the morning. 


What is your favourite shop?

I like a good little wonder at Liberty. The perfumes! Dover St Market.

What’s the last thing you bought?

Shoes… Givenchy babe!

What’s the item you buy most often?

Shoes, trainers.


Where did you meet your best friend?

London Fields

Hug or kiss?

Can I have both?

Favourite meeting spot? I wana say ‘underneath the clock’. But that spot is in Finland. Does that count.


What are you listening to right now?

Street sounds. Actually I don’t have any music on atm! Wow. Surprised myself too.

What’s your radio station?

Spotify. I do radio based on my playlists.

Last Band / DJ you saw live?

The Jungle, friend invited me to see their gig. I need to see more live gigs. Love it.

What’s the sound of your childhood?

Accordion. All my brothers played accordion.


What’s your Morning ritual?

Get up and go! Am up quite early most days so then it’s just hot lemon water and go. When I get a minute I stop for breakfast. ‘Beany Green’ on Broadgate circle is my new local breakfast spot ‘long black & avocado wrap’ is so good.

What do you do on your days off?

Days off??! Hahah. I chill with friends. Hit Broadway Market for bit of food and coffee. Go see art, theatre and any live performances and art galleries. And train.

What do you do when no ones home?

Listen to music out loud and walk around naked.

Last thing you learnt how to do?

Every day you learn something right.  Learned a cool new contemporary routine at todays audition.


Daily uniform? 

Something comfy.  Last couple of days Y-3 hoody. Comme des garcon fleece harems and my new Adidas jacket w/ some lovely thumbholes and a high collar.

Shoes or trainers?


What do you wear at home?

Same stuff. And wool socks.


What do you do to relax?

Yoga, meditate, sound baths are ace, watch films, wine n dine with friends, go hiking, see the mountains, get by the sea, travel. See the world.

Detox or retox?

Both. You need the balance.

Where do you go to find peace?

To the sea.

Thank you!


Christian Tiger School, Cape Town

So Hum sits down with Cape Town electronic music duo, Christian Tiger School, to discuss how electronic music has shifted and the depth to which technology has diversified sounds.

The beauty of electronic dance music is that it's heart is electronic machines. Electronic devices have advanced at a faster speed across a wider global span. Electronics are the heart that pumps our veins with information. The more electronics you have the more information you can access and after everything it becomes obvious that "knowledge is power". The power to create, making music has become easier and the electronic sound is increasingly familiar.

As South Africa barely produces any of the electronic devices we rely on and online behaviour is largely steered foreign companies such as Google or Apple it's easy to assume that South African electronic music is based in a worship of the external.  The aspect not fully understood yet is the point when a sound or thought is taken and turned into something new,  "Honestly influence, influence into originality.", says Luc Veermeer, one half of Christian Tiger School. He begins by clarifying, "there's a difference between imitation and influence".

Cape Town is fast becoming a electronic music destination. The past 4months alone have seen our streets dominated by a flurry or electronic and house music festival; from Sonár to Cape Town Electronic Music Festival to nights at Waiting Room, Fiction or the Assembly. In Cape Town's electronic, Christian Tiger School is a name comfortably sits amongst the ranks of acts that create a sound that is undoubtable rooted in Cape Town.

"I don't know any other country when electronic music is the staple", says  Sebastian Zanasi, the other half of the electronic music duo. "In a sense electronic music, especially more of the hip hop orientated side, Cape Town has had it's spark. Artists got influenced by something and created their own thing", Sebastian elaborates. "When we first starting listening to this kind of stuff we went straight. No one else." The notion of Imitation is relative to where a person interacts with their first taste of say electronic dance music, "For it wasn't like, oh these guys are copying, I hadn't heard this kind of stuff before".

 And then there's house and it's down tempo electronic core, "now we're in a position where there's been ten years of it already, fifteen maybe. And it was going on before we even knew what it was", says Sebastian as he explains his initial interactions with the electronic sound. Or Kwaito and it's strong alliance to hip hop, "hip hop is a very hard genre to do because it's been so Americanised" begins Sebastian. "the way I see it Kwaito is mixture of South African house, but I wouldn't say TKZ wasn't hip hop", he explains.

Electronic influences have seeped into different lives from different sources and at different stages. To point out a single source or flame that ignited the Cape Town electronic music industry is difficult. At Sonár, where Christian Tiger School & Fantasma performed, there was solid support for headliners the Pet Shop Boys, Lords of a different variety of electronic music. In 2013 Skankananzie performed to a passionate and loyal crowd at Rocking the Daisies. This year's Cape Town International Jazz Fest sees an unassuming electronic act, Thundercat, on the line up feeding the aspect of the Cape Town music palette with an appetite for electronic soul.

 It seems after a while, advancements in technologies that allow free flow of information transform independent culture or interpretation life through music into interdependent sounds. Art reflects life. The technological acceleration of creative collaboration walks hand-in-hand with shifts in international politics because that's how visa's are granted, air travel destinations become common, broadcasting rights are negotiated and a hierarchy of consumer power is established.

At the same time, "it's completely different to how it was, anyone can get a laptop. I can make music on my phone on an app",  Luc Veermeer adds. "It's the spread of genres but it's also getting people to hear certain sounds", Luc states. "If you are destined to make music, you're going to be around technology one way or another", he explains.

There are gaps and holes regarding access to affordable data but fact is you can teach yourself how to code using the internet and outside of the latest Apple or Android devices there are great devices that can support significant varieties of software that allows for creation and distribution of music. "it's not super expensive, it depends if you really want to invest. "if you were like, I wanna make electronic music, it's not far fetched"  says Luc. And as electronic devices spread sounds, musical worlds infiltrate into each other and new sounds, soaked in a mixture of multiple histories & contexts, emerge.


Words by Anade Situma | Image by Kiki Rama